Target Audience/Genre/Star Image

Craig Davis

Illustration: Performance/narrative mixed together .
Denotations - often very literal
Lots of close-ups of props and actors etc



Amplification: Auter - single control over a music video (Director)
Lyrics/sounds are interpreted in possibly a surreal way. Connotive.
Taking a single idea or lyric/element and making it the main focus to the whole video. Still has relevance/links to the music.



Disjunctive: Abstract. No obvious link to any point of the song or lyrics.
Could be put in with clips of any band performance and still work with the music for a video.