Treatment

PROGRAMME TITLE: Déjà Vu Music Video


DIRECTOR/
CAMERA OPERATOR: Mark Kipling
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DURATION: 4.43
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FORMAT: Mini DV
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AUDIENCE:
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Eminem fans/fans of rap music and a 16-25 age demographic, as a vast majority of hip hop fans are actually under the age of 18, the age commonly associated with and recommended when a Parental Advisory sticker is seen on a CD case.
This is also the age demographic in which many may experiment with drugs. although they may not be able to relate to the song directly, the effects of taking drugs no matter what form, is still a subject that will concern those in this age catagory to some degree.


STORY RESUME:________________________________________

The main character is a hip-hop artist. constantly being on tour and having to maintain a filming schedule along with a personal life is taking its toll., and so he turns to prescription drugs to help him sleep through short nights. After months of taking sleep medication(Nyquil/Ambien CR etc) he finds himself addicted and fully dependant on these drugs, convinced he is an insomniac. The video immediately reveals how this decision affects his family life with no resolve in sight.

CHARACTER RESUME:
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The main character, a medastar in the hip-hop industry, finds himself addicted and fully dependant on sleep medication and other prescription drugs; to enable him to finction throughout the day and control his sleeping patterns. as the video progresses, the stresses of such an addiction have a dramatic impact on his home life; becoming unresponsive to his children, hiding pills inside video cassette cases and waking up every morning on the bathroom floor.

RESEARCH:________________________________________
• I was unable to find an unsigned rap artist who is creating the style of rap I am looking for in my video. I am looking for a deep story-telling rapper such as Slick Rick, Kool G Rap or Immortal Technique to give me the chance to bring their stories to life in my music video. I have been unable to find any who meet this criteria, so have decided to go with mainstream hip-hop artist Eminem with his song ‘Déjà vu’

• I will need to research into various different types of prescription sleep and anti-depressant medication.
I have no former knowledge of drugs beyond what I hear in songs such as how they work, the side affects they cause or how to differentiate between pills.
Areas I will need to research include: Names, sizes, shapes, colours, dosages, the bottles, how to use drugs safely, overdosing, hallucinogenic drugs, types of hallucinations, how drugs can affect your daily routine, rehabilitation, relapsing, insomnia, euphoria, clinical depression and severe over eating, and other lesser known side effects.

• I am potentially looking to invest in a ‘SnorriCam’ for a segment in the 2nd verse. It gives a very surreal angle as the background moves but the actors’ head remains in the same position at all times. This would be a perfect camera effect for my drug fuelled music video. I have no idea at this time how much one may cost so this is a huge and ambitious IF. (Ref. ‘Requiem for a Dream’ (2000))

DETAILS OF PLANS/SCHEDULE:
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My primary concern is completing any and all outstanding pre-production paperwork before starting on my production schedule. Also renting equipment, I need to decide if I will need tripods or any other camera aids.


RESOURCES: ________________________________________
Film equipment:
• Camera
• Battery
• Tape
• Tripod
• Dolly
• Tripod/Camera bag


LOCATIONS: ________________________________________
My house
College classroom


ANY OTHER ELEMENTS:________________________________________
As the lyrics to the song directly talk about the affects of a drug habit on home life, it only makes sense that the majority of the video be shot inside a home; a location where people also tend to watch music videos. This literally hits home the idea that this could happen to your family right where you’re sitting at that very moment.